Former “Blood Diamonds” now Provide Employment. Credit: Tommy Trenchard/ IPS

UNITED NATIONS, Feb 27 2018 (IPS) – How many people know where their gold and diamond jewelry comes from?

How many people consider the human cost of its production?

Not many consumers ask these questions, and, shockingly, neither do many of the world’s leading jewelry brands.

It’s a trend that Human Rights Watch (HRW) is trying to change with a new social media campaign, #BehindTheBling.

“We want people to think about where their jewelry comes from,” Jo Becker, Advocacy Director of the Children’s Rights Division at HRW, told IPS.

“Importantly, we want people to tell the brands that. We want them to write, to tweet, to call the big companies to put pressure on them to guarantee that their gold and diamonds are not coming from places that are c…